Green Lite Bikes founder and Chief Bike Officer (CBO), Richard Brodersen, has been riding and building bicycles for over 40 years. He built his first bike at the age of 8 and has been obsessed with the two wheeled objects ever since. Over the years Rick (aka Rich to some) has shared his love of bicycles with friends and family by building and repairing their bikes. They, in turn, told their friends and family who told their friends and family who told...well, you get the picture. His love of bicycles and all things related is evident in the quality of his work.
Think of bicycles as rideable art that can just about save the world. ~Grant Petersen